Hi Steve, thanks for kicking the tyres.
I will tweak the features landing page text. As you rightly point out we've not invested heavily in copy (or anything for that matter) until we've proven that people get some use out of this app
Gah - out of date copyright dates on websites is one of my pet peeves. Fixed.
Added SSL to the marketing website which should be live in a few hours, I do love Let's Encrypt
Our rationale is quite specific to our setup and based on a bit of history. Our main app www.staffsquared.com is built using the same tech as the app. It's a static website, no CMS, so every time I want to make even the slightest change I need to submit a scheduling request. I know, the irony, you wouldn't think I own this business but processes are created for a reason
Given I can't always rely on our busy developers to be at my beck and call for marketing development, and to give me some autonomy, I chose Wordpress as the marketing website. It means I can do things like fix out of date copyright dates in footers and this makes me happy. It also means I can run entirely separate marketing processes (for the most part) without reliance on our dev team. This also makes me happy as I'm not a patient man but more importantly my marketing team have got their own deadlines and I want to avoid situations where one internal team (marketing) is over relent on another (dev/testing) to get their work done.
I'm not sure if that answers, but hopefully at least a bit of insight in to how we got to that decision.