I have a site, AngularOnRails.com, that’s been doing pretty well lately. I launched a book about two weeks ago that has done a little over $1300 so far in sales. My email list grows by about 40 subscribers a week.
Although book sales have been good so far I want them to be better (duh).
Right now I’m not featuring the book very prominently on my site. (Here’s a deep page so you can see an example.)
My thinking is that if somebody visits my site, I have an opportunity to sell the book to them about once, but if someone subscribes to my email list, I can sell the book (and other future products) to them over and over again indefinitely.
I’m kind of copying Ramit Sethi’s apparent strategy: all roads lead to his email list. He doesn’t sell anything on his site (as far as I can tell), he only sells stuff through his email list.
I believe my thinking is right, I just wanna put this out there for feedback so I can stop this nagging voice in the back of my head.