We’re currently doing what Amy calls Sales Safari and which is also called idea extraction in The Foundation. This brings me to the question of finding pains and problems that would be huge but that people don’t necessarily realize they have (or think they would pay for being solved). Kind of in the sense of people wanting faster horses instead of automobiles.
Have any of you found powerful techniques to
- extract these out of potential audiences, and/or
- market/probe the audiences so that you can get a good picture of their viability without sinking too deep in the confirmation bias swamp (i.e. putting ideas in their heads)?
I fully realize this is way harder than solving problems that are clear in the front of people’s minds, but also the potential rewards could be larger. Do you feel this is something a bootstrapper shouldn’t even try (at least first) because of the risks involved?