I had some questions about the difference to analytics tools in general, like Google Analytics and Woopra.
GA/Woopra are great, but the tools are very different. The classical analytics app is where if you have a question and can formulate it correctly, they will answer.
On the other hand, SaasNumbers presents you with answers to things typical SaaS company will want to know, without the need of coming up and formulating the question in the tool's UI. It gives you answers to the top questions SaaS companies have. Using the data that you have, but would normally require manual work with a developer to get.
I am starting with email, which is the #1 tool for getting your new/trialing users to go back to the app and re-activating the regular users.
The approach is to bring your attention to:
1) what you're sending right after they signup and how you communicate in the following weeks when trial ends (dashboard #2).
2) whats your noise rate, when it occurs (ie. are you sending too many emails on day 2?) and how it affects the open rate / goal completions of your key emails, that drive activation (dashboard #3)
The app will grow as more best practices are added and I am also thinking about notifying you when a big change occurs (like some of your email's starts to convert better/worse)