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Do you use discounts in your SAAS product? Why?


#1

I was wondering what’s your experience on this topic and if you recommend or not using discounts to increase sales of a SAAS product.


#2

Genuine Q - Why would discounting policies for a SaaS product be different from any other software product?


#3

I don’t know, this is why I’m asking to people that have first hand experience with the topic.

There are companies exclusively focused on this, so I guess there might be something unique about this type of product and how it is priced.


#4

I’d read Lincoln Murphy’s excellent piece on SaaS discounting practices to gain some insight on what works and what doesn’t: “Best Practices” for bootstrapped software companies in 2015? He’s got 3 article on this that pretty much cover the gamut of what you might want to know here.

There’s definitely a right and wrong way to do it.


#5

We offer a discount to customers on a 14 day trial. It’s usually £3 per employee per month, but if they come onboard within 7 days we drop that to £2 per employee per month. This is an incentive to get customers to convert faster, and it’s something we’re split testing.