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Do you research who your customers are?


#1

By research I mean things like:

  • Looking for their social profiles.
  • Trying to know how big is their business (if you have a B2B business).
  • Trying to discover where are they based…

Are you doing this kind of customer research? Why?


#2

My current project is B2C, and I’m still at the stage where I’m taking to potential customers face to face. Right now I want to use the feedback to guide my marketing and PR efforts.


#3

Consider using Rapportive. It gives you 80% just by entering the email address.

And yes, I do. It helps to know which target market you are already reaching and aim for new ones - or improve marketing for the existing one.
For example, I think that www.linksspy.com is ideal for SEO agencies, but somehow a lot of bootstrappers and people with just 1 website ended up paying me. It’s good to know that, because it showed me that a) my marketing isn’t laser-focused towards SEOs b) there is some need for this product in other markets.

Cheers,
Christoph


#4

Is Rapportive still working? I’ve read that, since LinkedIn bought it, it’s working worse:
http://insights.credii.com/rapportive-alternatives/


#5

It is still working for me. I had a similar discussion recently and my (limited) research told me that only some Rapportive features (that I never used) were discontinued.


#6

Rapportive doesn’t work for me anymore. I’ve been using https://vibeapp.co instead.

Lurking around on social profiles can be helpful, but nothing beats long conversations with actual customers. I think Indi Young’s Mental Models outlines a great methodology for making these conversations useful.


#7

Thanks for the links @kadavy. I’m trying to discover how common is for a business owner to use this kind of tools (or alternatively do this research manually) when receiving an email from a prospect or customer.


#8

Vibe is brilliant – thanks for the tip! This is going to save me real time, and a ton of clicking around when prospecting (I was doing LinkedIn lookups by hand).