I created a product called Donald (http://getDonald.com). Donald helps teams that deal with lots of daily communication with clients, vendors, third-parties, etc. by automatically capturing and organizing the communication so the whole team can easily find what they need.
I originally marketed this product to digital agencies (web design/dev firms, marketing, advertising, etc.) as that’s where I had previously experienced the problem first hand. I started working on this in Feb 2015 by talking to agency owners about whether or not they had the problem. After I started seeing the trend that it was, I built a simple prototype and got those same folks on the phone to do a demo and get feedback.
Eventually, in June I got my first paying customer. Since then though, I’ve been unable to convert any other agencies. I’ve had some people excited about it, but once they get in the trial, they don’t end up using it and forgetting about it.
What I’ve learned after months of talking to dozens and dozens of agency owners is:
- if they haven’t already solved the problem with another solution
(either commercial or home grown), the problem still isn’t big enough
to pay for a solution for
- many agencies have solved the problem with existing project management software or a home grown email alias setup
- digital agencies are very digital/technical and generally have the means to solve this problem by the time it’s big enough for them
- they’re probably not the best market for this product
I started thinking about the Donald product and the pain it solves. Are there other industries out there that are less technical that have the same issue but have no idea of how to fix it?
Currently, I’m cold emailing financial planning firms, adoption agencies, and pediatric therapy firms to see if they have the issue.
My questions for the group:
- Am I crazy? Should I just quit and move on?
- How can I determine if there is another viable market for Donald out there?