@Andy I think you’re right, that the majority of a car show event would be similar to planning any other event like a conference or marathon; there’s a pre-registration, and day-of registration component, along with participant ID, potentially judging/finisher number, etc. I’m not sure that’s a market I want to go after, since some promoters just use Eventbrite with success today.
As for running a rod shop, there is a much higher level of interaction with the client than there is in a traditional repair shop. I’d be happy finding a pain point in pretty much any area of the automotive/motorcycle industry, so I’ve tried to keep my mind open. Any suggestions on questions to ask? What questions, or approach do you take when researching online, or talking to your target market, do you take?
@shantnu thanks for the questions! I would not be very interested in targeting consumers; I’d much prefer to build a SaaS offering; that being said, I haven’t completely ruled it out… just not my preference (I have existing experience in this area, and hot rodders are cheapskates! ) As for the market size… if I go after paint and collision shops, then there’s a huge market. I’m actually friends with an exec at one of the nations larget collision chains, so there’s a potential in there. If I go only after hot rod / bike shops then it shrinks, but if you checkout the SEMA tradeshow, you’ll see there’s still a HUGE market (also evidenced by the past 15+ years of car shows, and the Velocity TV channel which is dedicated to auto pursuits). I don’t know that consumers would necessarily pay for a monthly tool/subscription, but if I find a sufficient pain (and that’s what this question is all about) then it might be workable.
Thanks for the questions guys, again, I am not asking for a solution, but rather what you’ve used to successfully dredge for pain points to talk with your target market about, or build a solution from. Thanks!