“Content Upgrade” is marketing speak for those pages where you need to give your email to get the content they are offering for free.
From the article:
Recently, we decided that we’d stop capturing email leads and filling marketing funnels from our content at ChartMogul. Many people have since asked about the thinking behind this decision — so here it is.
- The quality of leads is low
- The funnel-based approach is flawed and incomplete
- New data protection rules change the game for marketing data capture
- This form of lead capture just doesn’t match our true content goals
Interesting argument. I hope that more companies make the same decision - the gated content can be frustrating to deal with when browsing.