'Blue Ocean Strategy suggests that an organization should create new demand in an uncontested market space, or a “Blue Ocean”, rather than compete head-to-head with other suppliers in an existing industry.'1
Continuing the discussion from Software vs Software + Services:
[quote=“ian, post:6, topic:484, full:true”]
Specifically about bootstrappers crowded markets are the best. You have to do zero work to get people to want this type of product as there’s already loads of companies with ads, sales people, etc. So then, all you need to do is appeal to a small group in there who are unhappy with their current option. By far the easiest way to go for a Bootstrapper and also has the highest chance for success IMHO.
I also tend to disagree with the concept in general since there’s always people unhappy with some aspect of the software their using and even if that software tries to be all things to all people that will make others unhappy that it’s so complex. […] But for a bootstrapper who needs to only make a relatively minor amount of revenue in comparison it’s irrelevant I think.[/quote]
Do others feel the same? Does your opinion differ for markets such as the Apple App Store vs the web?