I am using google analytics but when I look at sources of sales well over half are listed as direct.
This does not make sense as most users are finding us via search engines or links.
I think what could be happening is when you install our desktop app in windows when you are ready to buy users click the buy button in the app and then go direct to the order page.
But I would have thought google would have cookied these users when they originally visited the visit and recognised the cookie when the user came back or does GA not work like this?
Is there a setting in GA I can change or are there any third party tools that better track your sales sources?
Would appreciate any suggestions.