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Beginner's Guide to Email CTAs


#1

Hey folks,

I noticed that my clients and friends didn’t put too much thought into their Calls-To-Action when they put together an email sales/launch campaign.
And I had the same conversations over and over again:

  • Don’t have dozens of different CTAs in there
  • your CTA does not stand out
  • don’t use images to create buttons, they get blocked
  • and so forth

Long story short: I created a guide that contains everything you want to know about crafting good Calls-To-Action for your next email marketing campaign: https://www.saasemailmarketing.net/guides/email-cta/

It also has a pretty cool infographic (for those infographic lovers amongst y’all :slight_smile: )

I’d love to get your feedback on how I can make this even more valuable. And if you like it, I appreciate you sharing it with your followers.

Cheers,
Christoph


#2

Excellent work, Christoph!


#3

Thanks, Ken.

And also thanks for sharing it on Twitter :slight_smile:


#4

Not working for B2B !!! (The person that receives the email is seldom the decision maker - and they don’t bother to move it upward)


#6

Hi Atanas,

thanks for your contribution.

Can you expand on why you think it’s not working for B2B?
What are your experiences?
What do you propose to solve this problem?

Cheers,
Christoph


#7

The person that receives the email is seldom the decision maker - and they don’t bother to move it upward.
I don’t know - do you?


#8

What size of B2B companies do you have in mind?
This sounds like rather big companies where the recipient is not the decision maker - so enterprise customers?


#9

Very helpful guide, presented in a very appealing way. Great job, Christoph! Thanks!


#10

Actually works, but not as fast as in B2C and the CTA is like 0.2-0.3%.