My company sells software for small businesses. We would like to do B2B sales to businesses in the UK but my company is currently based out of Australia. What are strategies people have used for doing B2B sales when they don’t have a local sales person? Options I can see are
- Get a local sales person (expensive)
- Spam (not good)
- Indirect selling online, don’t try and contact the business directly, but my usual Adwords, forums, other online websites, SEO etc
- Something else…
Or to be even more specific, if I had a list of every potential business customer in the UK, name, address, phone, email, website (there is about 100,000 on the list), what is the best way to use that ethically for sales and marketing.