Does each of your users need to start with the exact same thing?
(.e.g, if you were showing them this Discussion Forum then the answer is yes: Learn go view the posts, pick an interesting one, read it, comment)
In my case, every user has a different collection of needs, and a different starting point. And if I start them at the wrong point they may have a bad experience and give up.
I think a key thing here, for us at least, is that the user is very motivated and excited at they anticipate the solution. Think about someone joining a gym. They’re super excited. Then they jump on a machine, use it wrong, pull a muscle, and now their first experience is painful and frustrating.
What if, instead, while they are anticipating how good it’ll be, if you start asking them questions about their goals.Based on their answers you find a good machine for them to start on. We’re just trying to create a positive first experience.
This is what I do when I’m selling in person. I don’t even mention the product at all for 5 or 10 minutes. I find out what their needs are.I stumbled on that by accident. Just seemed obvious. Part of that was actually trying to DISQUALIFY the customer ASAP. But it turns out that this establishes rapport, trust, etc. AND it increases the odds of a first positive experience.
I read The Ask Method by Ryan L…
I know there is a LOT of marketing hype out there, but I really think his approach is a good one for selling something complex.