1. Does being a solo-founder hurts your credibility?
I’ve seen this as well. Early on, I couldn’t convert a few companies because we were too small. Some of them asked for our customers and we had none. Now that we have actual, paying customers, it’s a lot easier.
I don’t think being a solo founder hurts your credibility as much as not being able to give them any social proof or cite anything that tells them that you’re going to be around. It’s a reasonable expectation on their behalf. Now that we have customers, I tell people that although we are a small team, we have quite a few companies using us for the last year, the kind of results they have had, etc. That has worked well so far.
This is usually an objection that you can work around… it’s often not a dealbreaker for many companies if the product is strong.
2. Demos seem to not be very effective?! What’s your take?
Another thing I struggle with.
I’m also in the same boat. Not a native speaker; not very good at demos. Many of our paying customers never asked for demos. People found us, they signed up, they asked a couple of questions, and they put in their payment details. A couple of our larger customers did get a demo (they are decent sized contracts).
With demos, perhaps the most difficult part for me has been to ask for the sale. I’ve done a bunch of demos where I walked a prospect through the product, they liked it, and I never closed the sale! Steli Efti has some great content for giving demos — well worth reading.
I do think that demos are worth it, at least initially, because they help you learn more about your product (from a prospect’s angle), your market, a prospect’s needs, their language, etc. All of that helps. Ultimately, though, you’ve got to take the decision based on whether your time could be better spent on other things.
3. Just “refreshed” the website. Any feedback or ideas for improvements?
I think it looks great! The product also looks solid. I didn’t quite get how the product works though, so maybe a section on that would be nice.
Also, on the trial question, I’m in a very different market, but we send our trial expiry mail with a section that tells them to reply if they want an extension. So far, almost everyone who has asked for an extension has become a customer. I think it’s a good idea to remove that from your FAQs and handle it on a case by case basis.