I’ve learned bits and pieces about email marketing over the last couple years and I now know juuuuust enough to be really confused. At this point in time I actually do have an idea of what I’d like to do, but I need a little help sorting out the details.
- I run Snip Salon Software, which is scheduling software for hair salons.
- I’m not a domain expert in hairstyling.
- I don’t have an email list at all.
I of course want to have an email list. For a long time I couldn’t think of anything of value I could email to a list of salon owners. I’ve never run a salon or cut hair, and I don’t think I have the resources to get a hairstyling/salon expert to write for me.
But lately I realized there IS something of value I could provide to salon owners: I can give advice on choosing salon software. For example, steer away from desktop-based salon software because you’re going to have to pay for upgrades. Basically what I guess I’m talking about is a consumer awareness guide. I know I could do a great job of that.
And I of course know that if you have something of value to provide to prospects, like a consumer awareness guide, you can trade that valuable thing for an email address.
After this my knowledge takes a sharp dive.
Once I’ve exchanged my consumer awareness guide for an email address, for what do I use that email address? Perry Marshall has a How To Write A White Paper mini-course that’s delivered via email over the course of several days. I guess that’s maybe an alternative to a consumer awareness guide - an email mini-course. But were I not to do a mini-course, I don’t know what I would send to salon owners.
(By the way, I think the mini-course thing might actually be perfect for my target market: frantically busy non-techy biz owners who probably wouldn’t sit down and read a PDF, but very well might read 7 short emails.)
So I guess the main thing is that I don’t know what I would send to salon owners either after downloading my awareness guide or completing my mini-course.
- I don’t know whether I should do a consumer awareness guide PDF or email mini-course
- I don’t know what I can use the email address for on an ongoing basis
Any thoughts/advice? Thanks in advance.