Hello fellow bootstrappers,
I just wanted to make a quick post about our company’s relaunch today as I think some of you might find it a valuable lesson in bootstrapping.
For the last 5 years we’ve been 4ormat.com. We had always wanted to acquire format.com and even reached out to the original owners before we even launched. As you can imagine, the owners weren’t interested in selling nor did we have the money to buy a six-letter dictionary-word dot-com domain.
We kept growing the company and kept reaching out to the owners of format.com. Luckily, when they decided to sell, we were actually big enough to afford the sticker price. In hindsight, we were actually quite lucky that they decided to wait so long to sell the domain and that we focused on just growing a profitable business.
It only took 1677 days, but 4ormat is now Format and we’re live at format.com