I’ve recently launched a landing page for a product in development, listdrop.com.
There are actually 3 different versions with copy that addresses a few different pain points I’ve seen out there.
I looked at unbounce, but it seemed expensive for what I needed. So I just created a static html landing page (well, with a little help from bootstrap).
Once I had one version I liked, I cloned it two times and tweaked the copy. So I have landing1.html, landing2.html, and landing3.html.
I wanted to A/B test (is it ok to have 3 variants in an A/B test?). So, I wrote a simple node.js app that uses a counter and serves up the next variant in a round robin fashion on each hit on the site. Also keeping total count of how many times each was served.
I wanted to track which landing pages converted best into an email signup. I created a hidden ‘LandingPage’ field in mailchimp, and each landing page has a different value in the signup form. So now I can see in the mailchimp subscribers view what landing page caused the signup.
From the total counts, I can see how many people saw a particular page, then with the field in mailchimp, I can calculate the conversion rate.
Does this seem like a good way to do this? How are you guys doing landing pages and testing them?